ABOUT US

ESTABLISHMENT

I.H.F was conceived and founded in the United Kingdom in 2013 by a group of young Vietnamese designers studying and working there, driven by a shared passion for fashion and inspired by Britain’s rich cultural, historical, and architectural heritage, with the ambition of creating a refined, contemporary fashion language rooted in tradition and artistry.

BRAND INSPIRATION

I.H.F draws inspiration from British culture and architecture, as well as the elegance, radiance, and distinctive style of Queen Elizabeth II and the women of the British Royal Family.

The design team brings these enduring values into dialogue with contemporary fashion, creating collections that reflect the lifestyle of the modern woman. Each design seeks to balance timeless refinement with relevance, allowing heritage to be experienced in a way that feels graceful, confident, and entirely of the present.

VISION

To become one of Vietnam’s leading fashion brands, recognised for elegance, refinement, and enduring sophistication.

MISSION

I.H.F is committed to becoming a brand that:

  • Cultivates an elegant and refined image for women who are confident in their own identity.

  • Provides thoughtful and attentive service, creating a considered and memorable experience for every customer.

CORE VALUE

We aspire to create products defined by quality, longevity, and responsible craftsmanship. Throughout the production process, I.H.F seeks to minimise activities that may negatively affect the environment while continuously improving the way each product is developed and made.

Across our working and production environments, we uphold the core values of the group, the company, and the brands within it:

  • Understanding and compassion

  • A commitment to beauty and the pursuit of excellence

  • Continuous learning, training, and improvement

  • A strong sense of responsibility

  • Respect for creativity and original thinking

  • A commitment to effectiveness and meaningful results

THE I.H.F WOMAN

The I.H.F woman leads with bold authority.

She is accomplished, discerning, and confident in every decision she makes. Her elegance is never performative—it is instinctive, cultivated through experience, intelligence, and an unwavering sense of self.

She chooses I.H.F because true luxury is defined not by excess, but by refinement, exceptional craftsmanship, and timeless design. Every silhouette is created to accompany women whose presence speaks before words do.


OUR BOUTIQUE

I.H.F currently has one boutique located in Vietnam. It is professionally operated in accordance with the brand standards.

Kim Ma Flagship Boutique

No. 244 Kim Ma Street, Ba Dinh District, Hanoi Capital, Vietnam


MANAGED AND DISTRIBUTED BY 

Chau Bach Fashion Company Limited

Head Office, No. 244 Kim Ma Street, Ba Dinh District, Hanoi Capital, Vietnam